About Naturesave

'I wanted to do something that mattered and that could make a difference'
Matt Criddle, Founder & Managing Director

Naturesave Insurance is the UK’s leading green and ethical insurance provider whose activities fund an environmental charity, The Naturesave Trust. We have been recommended by Ethical Consumer and awarded the top ethical rating for insurance by The Good Shopping Guide. In 2011 Naturesave won the Queen’s Award for Enterprise for Sustainable Development .

The company was founded in 1993, by Managing Director, Matthew Criddle and operates nationwide from its base in Totnes, Devon.


By choosing Naturesave, you are supporting the work of The Naturesave Trust, a charitable trust funded by us, to support environmental, conservation and community renewable energy projects across the UK.

Discover how your choice in insurance provider, can benefit the environment…

What We Do

Naturesave Insurance was established in 1993 to offer ethical personal and commercial insurance. Today we insure some of the UK’s greenest homes, organisations and individuals and have been awarded ‘most ethical insurance company’ by the Good Shopping Guide and recommended by Ethical Consumer magazine.

The Naturesave Trust, our registered charity, was formed in 1995, as a means of mitigating damage to the environment by providing grant funding for sustainability projects.  We fund the Trust by donating 10% of the annual premiums from all our personal insurance policies. This set up remains unique within the insurance industry and, to date, Naturesave Insurance has donated over £1 million to the Trust. These donations are used to primarily to fund grants for environmental projects. The Trust also funds a tree planting scheme and a program to provide sustainability advice to small to medium-sized businesses.

What We Offer

Insurance for individuals – when it comes to personal insurance, our offer combines excellent hands-on service with a unique ethical approach. Whether we are insuring your home, its contents, your travel plans, or covering you for personal accident and illness, we will donate 10% of the premium to the Naturesave Trust. That’s 10% of the total insurance premium, not just our commission, and we will do this for every year that you remain a customer.

We are also the only insurance broker in the UK to include cover for small renewable energy systems as standard in our household policy. Also, to promote energy efficiency in the home, we offer our customers discounts for adopting measures such as loft insulation, double glazing, energy-efficient appliances and water butts.

Insurance for businesses, charities and community groups – Our specialist commercial team are highly experienced in supporting organisations for which sustainability is key. This experience has enabled Naturesave to insure some of the greenest brands in the UK. Whether you are a community renewable energy cooperative, a zero-waste shop or a green tech start-up, we understand your specific insurance requirements.  As part of our commitment to sustainability, our SME customers are offered a free Environmental Performance Review. Funded by the Naturesave Trust, an independent assessor conducts a detailed business review and makes recommendations to reduce the environmental impact of the clients’ operations. If these changes are adhered to, a rebate of 10% on the premium is awarded.

Insurance for renewable energy projects – Naturesave is a market leader in providing specialist insurance cover for renewable energy projects, particularly in the field of community renewable energy.  We have a long history of insuring new and innovative technology and are driven by a genuine belief in supporting the urgent transition to renewable energy.

Walking the walk


Here at Naturesave we operate as a Living Wage employer and a carbon neutral business. We offset our carbon through Climate Care, using a mixed portfolio that focuses on clean cooking, safe water and wind power, in locations such as Kenya, Ghana and India.  Naturesave has also pledged to plant a tree, for every insurance policy we issue. The trees are planted as part of a reforestation programme coordinated by the charity,  Trees For Life.  Read more about our Buy One Get One Tree policy

To minimise our impact we offer a cycle to work scheme and have a commitment to conduct our business travel by public transport. We are also the pioneers of the no-fly incentive scheme for staff holidays.   All our staff are encouraged to avoid air travel for European holidays,  we do this by offering full time and part time staff up to four days paid annual leave (or ‘no-fly days’) when they opt to travel overland instead of flying. This policy was commended in 2011, when we won a Queens Award for Sustainable Development.  We wholeheartedly recommend other employers take up this policy and are founding members of the Climate Perks campaign to promote to this innovative idea to the business community. 

Insurance industry Influence

Naturesave’s founding ethos is to highlight the important role insurance can play in sustainable development. Our continued success in applying these principles to all areas of our business, influences the insurance industry itself, through our underwriter relationships. Due to the sheer size and scale of the companies within the insurance industry, progress can be slow. However, we believe we have helped focus the minds of key players in the industry to the urgency of taking swift action on the environment. We also campaign to raise awareness of the fact that the insurance industry is one of the biggest institutional investors and underwriters in fossil fuels.  You can read more about our Campaign for Insurance Divestment here