The Making Business Greener Campaign funded by the Naturesave Trust supported
Cremaura Tequila with some targeted research.
Cremaura – a fusion of “crem” and “aura” – is a range of Vegan Friendly UK certified tequila
cream liqueurs, featured in Vegan Food and Living and The Vegoconomist.
As a brand, Cremaura has sustainability at the core of everything they do – aligning with the
values of carbon conscious consumers. From product concept, the brand is committed to
minimising its impact on the environment. This includes using post-consumer recycled glass,
natural synthetic corks, applying recyclable paper labels, using sugar cane heat seals, and
fully recyclable cardboard boxes.
The Making Business Greener campaign undertook some targeted demographic research to
look at marketing techniques for an audience of vegan tequila drinkers. This included
researching sustainability trends in the food and drink industry.
The next steps as the business grows, will be to measure and manage the carbon footprint
of the company.
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