Good Fish Guide helps consumers make informed choices
3 April 2025

Good Fish Guide helps consumers make informed choices

In April 2024, The Naturesave Trust pledged £2,000 to support the Good Fish Guide. Grants such as this are vital to the charity’s work on the Good Fish Guide, which has become an essential tool to help people make informed choices about the seafood they consume. Support from organisation’s such as The Naturesave Trust help the Marine Conservation Society to continuously monitor the environmental impact of fishing methods, and identify areas where management of fisheries can be improved.

The latest round of ratings updates for the Marine Conservation Society’s Good Fish Guide reveals affordable and sustainable seafood options. As the UK’s leading ocean membership charity, the Marine Conservation Society is committed to helping consumers make environmentally friendly choices without breaking the bank.

Covering seafood sold or produced in the UK, the Good Fish Guide helps consumers and businesses identify the most sustainable seafood using a simple traffic light system, based on where and how species are caught or farmed. Green is the best choice, amber means improvements are needed, and red indicates fish to avoid.

Most seafood consumed in the UK revolves around just a few species, known as the big five: cod, haddock, salmon, tuna, and prawns. This concentrated demand places significant pressure on wild stocks and can fuel unsustainable fishing and farming practices. By choosing other whitefish, such as certified basa, hake, Alaska pollock, or whiting, which can easily be swapped into many recipes, you can help to relieve this pressure. 

Jack Clarke, Seafood Engagement Manager at the Marine Conservation Society, said: “Ocean-friendly seafood doesn’t have to be complicated or costly. You don’t need to learn new recipes or techniques, just make some simple sustainable swaps. You’ll take the strain off over-exploited species and support sustainable seafood production. So, next time you’re making your favourite fish curry or classic pie, why not give it a delicious and eco-friendly twist? Ditch the shopping list and give one of these a try”

The Marine Conservation Society is a UK-based charitable organisation working with businesses, governments and communities to clean and protect oceans.

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